A Champion is a Dreamer that Refused to Give Up

"There is no telling how many miles you will have to run while chasing a dream." ~Author Unkown






Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

5 Steps to Getting Started With Twitter

To open the links contained in this post in a new window or tab, right click on the link with your mouse and choose either " Open Link in New Tab" or "Open Link in New Window". Or you can just click the middle scroll button of your mouse to open the link in a new tab.


Well, I finally did it! I took the plunge and decided to see for myself what all the twitter was about Twitter.

And you know what?

I'm hooked!

Within just a few hours of opening my Twitter account, we had added 26 new readers to our newsletter. It's now been one week since I became a Twitteraholic and I've got 58 Twitter followers.

Ok, so that may not seem like a lot compared to someone like @scobeleizer who has over 25,000 followers, but that's 58 "contacts" that I didn't have before. And several of them are well-known marketers that I most likely would never have had the chance to connect with, had it not been for Twitter. (notice I said "marketers", not gurus)

Yes, you're going to read opinions and comments that Twitter is Stupid like those found at Court's Internet Marketing School, but that's because they either don't understand it, or, they're just repeating whatever their favorite "guru" says about it, which is most often the case with naysayers.

"Time is valuable, and twitter is a pure waste of it."

"many say that twitter make you connect better with your close friend..how come? it just a one way communication."

"I have been saying, since the inception to Twitter, that it is stupid. But now, not only is it stupid, but it can’t figure out how to make any money."

Of course not being able to let ignorance spread unchecked, I had to add my own 2 cents to the Twitter is Stupid post. Here it is.

"First I’d like to correct the assumption that Twitter is “just a one way communication”.

Not only can you post an immediate reply to someone’s “Tweet”, as Twitter messages are called, you can also send messages directly to the email box of those that are on your Follow (friends) list.

If you don’t want to receive “Tweets” from someone who only talks about what they had for dinner or what cute antics their cat is up to, Twitter enables you to block those people.

And for those that think Twitter can’t possibly be used as marketing tool, I suggest you go to http://www.tweetvolume.com/ and enter your keywords or phrases, it will then tell you how many times that keyword or keyword phrase has been used on Twitter. Not only can this be helpful in connecting with others in your niche market, it can also connect you with potential customers.

Example: I just typed the word “diet” into the TweetVolume keyword search box. The results showed that word as being used on Twitter 6860 times.

I then went to Google’s Twitter Search, entered the keyword diet, and recieved 10 pages of results that contain the Twitter usernames of those interested in diets. Now are you “getting it”?

Yes, Google has a search engine especially for Twitter. I guess they don’t think it’s as stupid as the majority of people who have posted comments here seem to think it is.

http://tinyurl.com/2eqxad

I must admit that when I first took a look at Twitter, I couldn’t see how it could possibly help me build my business, but I decided to give it a shot anyway. Within a few hours after opening my Twitter account, I had figured out how it works plus added 26 subscribers to my newsletter’s mailing list, strictly from Twitter.

As with any marketing tool you use to communicate, providing relevant participation is the key to making the best use of Twitter.

Sharon Bray-McPherson
@SharonMcP

Of course after being in internet marketing for 9 years I know that there are some people who will refuse to believe facts, even if the Pope himself were offering them, but if you're one of those open-minded marketers who will at least give something a chance before putting a pox on it, especially if it's FREE, the video below is for you.

It's the first episode of Twitter Marketing 101 from Miguel Alverez' Marketing Factor blog, which btw, happens to be the best looking blog I've seen online.

After you've viewed the video, be sure to leave a comment WITH a link to your Twitter Profile Page.

And oh yeah, if you know of a cool app, tool or service for Twitter, feel free to share it in my new FriendFeed room, Twitter Apps.

[iamsbm]
Sharon Bray-McPherson
Follow Me On Twitter

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

Shawn Collins Video gives a short run-down on the New York affiliate tax law

The following video is a quick update on the new law that's been passed in New York state and how it affects thousands of affiliates who live there. For more information visit Shawn's blog post titled, "New York Affiliate Tax Recap".

At least if you're a JanRon Digital Club affiliate you don't have to worry, because Clickbank has decided to take the high road and stand up for the affiliate in this issue. "While we are disappointed by New York’s decision, there is no way we are going to cut off our affiliates, our highly-valued business partners, because of an action by lawmakers."

Click here to read the rest of Clickbank's response

And this is a comment from MediaTrust.

"This is an issue that can become a problem for the industry if we as an industry don’t address it. Please spread the word as we work with the IAB to assemble information about the impact this has on affiliate marketing. I will send updates thru Twitter http://twitter.com/mediatrust, http://www.RelevantlySpeaking.com and the affiliatepetition@gmail.com


It is very important that we collaborate as a community around this. The industry is fragmented and most affiliates are to small individually to have a voice. As we say at MediaTrust ” we are stronger as a collective then as individuals”. We all need to create a community voice and nip this or address it in a meaningful way. I believe leveraging the social media can help spread the word."

Here's Shawn's video. I guess I don't have to tell you that your comments on this issue are most welcomed.

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

Win free digital products in our "I'm So Much Cooler Online" Contest

For those of you that may not have guessed by now, I'm a fan of country music. I'm also a huge fan of country music singer, Brad Paisley, so while taking a break this morning, I came across one of Brad's videos and it gave me an idea for a contest.

In July of 2007, Brad released a song and video called, "Online". It's about a 40 something-year-old computer geek, played by Jason Alexander of Sienfeld fame, who still lives at home with his Mom and Dad. BUT - when he's socializing online he turns into a stud! (sound like anyone you know)

Anyway, here's the premise of the contest. In the video you'll find below, the "geek" has a crush on the woman who lives across the street from his parent's home - this woman has also appeared in a well-known television series - and she could help you win 2 FREE products from JanRon Publishing.


To be entered in the contest watch the video found below, then send an email to [contact at janronpublishing.com] and include the following information.

• The real name of the actress in the video
• The name of the television series she starred in
• The name of the character she played in the TV series
• The network that the television series was originally broadcast on (ABC, CBS, NBC)
• The years that the series ran (19?? thru ????)

Also be sure to incude your name and email address.

On Monday, May 26, 2008 I will take all of the emails that contain the correct information, place them in a hat and have my 4 year old grandson, Alex, choose the winner. And if I can get my microphone working again by then, I'll record the drawing and place the video on the blog.

The winner will then receive any 2 products of their choice found on JanRon's Product List.

Here's the video, hope you enjoy it and good luck. Btw, your comments would be appreciated.

DISCLAIMER: Neither Brad Paisley or SONY BMG MUSIC ENTERTAINMENT are affiliated with this website or this contest in any way.

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

What does rising fuel prices have to do with internet marketing?

We've had 2 members cancel their membership to the JanRon Publishing Digital Club this week because they had to cut back on spending due to the rise in gas, food and utility prices.

We're wondering if other memberships are experiencing this also, or if you've had to cancel paid subscriptions or didn't purchase something because you need to cut back on what you spend?

[iamsbm]
Sharon Bray-McPherson

Follow me on Twitter at:
http://twitter.com/sbraymcpherson

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

Famous People Who Have Failed

I have a quote by the late opera star, Beverly Sills (1929-2007), on a sticky-note that I keep within eyeshot while I'm in my office. It says...

"There are no shortcuts to any place worth going."

There's been millions of pages written about succeeding at what you do — however; just as there is a return on the right decisions you make, there is an equally important return on the wrong decisions you make. It's called - learning from our mistakes and hopefully, helping others avoid making the same mistakes we did.

Remember that everyone has failures in their lives, even those we might never think could fail, as evidenced by the video below.

And on those occasions when I feel like a bug on a windshield, I try to remember something my grandmother used to say -

"That which don't kill us, only makes us stronger."



[iamsbm]
Sharon Bray-McPherson

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

Tips To Boost The Selling Power Of Resale Rights Products

4 Tips To Boost The Selling Power Of Your Resale Rights Products

Regardless of what you may have read, selling products with resale rights is a very lucrative business online. However, not everyone achieves success because of the various nuances involved with such a business.

To assure maximum profitability in the resale rights niche, learning how to present your products correctly is of much importance. To accomplish this involves some knowledge on the different factors that make or break resale rights marketing.

So, let's take a look at these factors, the difficulty they present and what solutions you can use to come up with a resale rights product that your prospective customers will find hard to resist.


1. Exclusiveness. People will be more inclined to buy your products if their sale is limited to a certain number of people. There are many reasons for this. Primarily is the fact that resale rights are so appealing because they provide the buyer the opportunity to create an additional income stream, or in some instances, their only source of income.

But if the product is sold to an unlimited number of people, the market becomes saturated, leaving little room to make a profit. The same is true for products that are sold to a limited number of people, but the number is in the hundreds, if not thousands. The best approach is to sell your products to a maximum of 100 people, though a lower number will always prove better for you and your buyers.

2. Price. Though you are justified to sell a resale rights package for a price higher than the value of the products, if you ask an outrageous amount you'll have difficulty making sales. As a rule, the best way to set the price of your package is to multiply the value of the highest priced product by three. But remember, the lower the price, the more tempting your offer will be.

On the other hand, you don't want to set the price so low that the buyer will perceive the products as being of no value. Far too often sellers will ask a ridiculously low price for brand new, hot-off-the-press products, some with an original asking price of $197. This accomplishes nothing more than to make a few quick bucks for the seller. The buyer however, is then faced with trying to sell a product at it's original value, while others are charging as little as $1 to $5 - or giving away the same product for free.

3. Restrictions. Many resale rights products come with restrictions. But too many restrictions may turn away some who would otherwise be interested in purchasing your product. It is best to place only the restrictions that will preserve the value of the product for the benefit of your buyers.

4. Market life. Trying to sell a product that is at or nearing the end of its market life can be difficult. People will find little value in it since they'll have the impression that they'll have a hard time selling it as well. To overcome their concern, suggest a unique selling proposition they could use. For example, recommend the inclusion of valuable bonuses to increase the appeal of the product. Or you can recommend the inclusion of additional, related products to come up with a turnkey package that will likewise increase the offer's attractiveness.

There really is no set time limit to when a product has reached the end of its shelf life, although the standard thinking is 2 to 3 years. Here are a few things to consider when determining if a product is no longer sellable...

* Is the content still applicable? For instance, with the fast-paced internet marketing industry, an ebook or software product that was released just 6 months ago may already be obsolete. However, there are some marketing classics, particularly those created from public domain works, that are as timely today as they were when they were written.

* Is the market over-saturated with the product? We've all seen products that are being sold by every Tom, Dick and Harriet. It is best to stay away from such products, because no matter how low you set the price of the product, someone else will always be selling it cheaper.

One caveat to this is if you cater to the "newbie" market. There's no reason that an ebook that was published in 1998 cannot be sold to new internet marketers, provided of course that the product has value and contains information that is still relevant.

You never know, what us veteran marketers think of as "old and rehashed", may be just what a "newbie" is looking for.

(iamsbm)
Sharon Bray-McPherson

-------------------------------------
Sharon Bray-McPherson is co-owner of the
JanRon Publishing Digital Club, where
you can get unlimited access to the newest
and best selling private label and master
resale rights ebooks, software, videos
and more... for only $10 a month!
www.janronpublishing.com

You are welcome to reprint this article for your own use as long as it remains unchanged and the resource box is included. Use your JanRon affiliate link in the resource box and earn 60% MONTHLY commission when someone joins our club.

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

Free Videos Explain Social Bookmarking and Social Networking in Plain English

I realize it has been a week since I've posted anything new to the blog and I do apologize for that, but I've had some family issues that I had to attend to.

Anyway, unless you've been under a rock for the past year, you've probably heard about the success that many people are having using social marketing through sites such as Gooruze, Digg, Twitter, StumbleUpon, etc.

There are those however who still don't know or understand how "social sites" work. The following two videos explain it in simple to understand terms. And our latest products, StumbleUpon Exposed! and Twitter It! will have you building your business through "networking" sites in no time at all.

BTW, there's also a free gift, with private label rights, for you at the bottom of the videos - and if you'd like to see the social sites that Jan and I use, you'll find them listed in the menu to the right.

Hope you enjoy the videos and your gift.

[iamsbm]
Sharon Bray-McPherson

Social Bookmarking in Plain English




Social Networking in Plain English




Your Free Gift With Private Label Rights
Direct download, name and email address not required.



Social Marketing Directory 2008 and Beyond

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

Own a PROVEN list building site - for a penny!

If you're a subscriber to our email list, you may remember me mentioning a new website that Bryan Winters' just launched a few days ago called, One Minute Sites. In case you're not familiar with Bryan, he's the mastermind behind such websites as InfoGoRound, Push Button Publishing, AudioGoRound and JoePopular, to name a few.

We recently received an email from Bryan explaining the main resource that he's used to generate over $1,000,000 (1 million) in revenue from his websites. I'd like you to take a few moments to read it.

"Hi Jan and Sharon,

Recently I was able to increase my annual income by over $60,000 using *nothing* but my own list. My entire 'marketing effort' consisted of about 4-5 emails to my list...

ALL the top affiliates to my various sites are list owners...

ALL the top marketers I know credit their success to list ownership and marketing...

As you already know, I've created multiple web-sites that have generated over $1,000,000 (1 million) in revenues. I can sit here and tell you, I don't know how I could have done it without my own list!

Those without lists, I can only assume, don't realize the power of list marketing. They've never experienced the thrill of sending out a simple email and watching as sales roll in. But this is the reality of list ownership! So, be sure to tell your club members that if they do NOT have a list, it's time to start building one today if they are really serious about succeeding online!

And of course I recommend One Minute Sites as THE program that can get them set up with their own list building web-site (and eventually MULTIPLE web-sites if they choose), quicker than anywhere else online. There's even a .01 cent trial so that they can set up their first web-site and be generating subscribers well *before* having to pay a dime!"

Sincerely,

Bryan Winters


And just in case you're wondering, yes, JanRon Publishing is a paid member of One Minute Sites

[iamsbm]
Sharon Bray-McPherson

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

How one guy dominated the marketing section of Stumbleupon with a "Dumb Quiz"

We've got 2 free downloadable gifts for you today - and before you hit that little x in the top right corner of your screen - you DON'T have to give up your name or email address to get them.

The first is a report that shows how Dean Hunt dominated the marketing section of Stumbleupon with his "Dumb Quiz", which had absolutely nothing to do with marketing, but still brought in over 15,000 unique visitors in 10 days just from StumbleUpon alone. Download the Report Here

And here's the Dumb Quiz.

Enjoy and after you've taken the quiz come back and let us know how you scored. I'll admit it, I only got 2 correct. yikes!

[iamsbm]
Sharon Bray-McPherson

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.