"The way to get started is to quit talking and begin doing."

Tuesday, February 3, 2009

Interview with Private Label Rights Guru, Ronnie Nijmeh

To open the links contained in this post in a new window or tab, right click on the link with your mouse and choose either " Open Link in New Tab" or "Open Link in New Window".

I recently asked Ronnie Nijmeh of PLR.me to reveal the advantages of marketing online using the marketing method known as "PLR."

Read the interview below.

Q: What is PLR?

A: PLR stands for private label rights. In the case of PLR content, PLR gives someone the right to use content royalty-free without attributing any copyrights.

The way this works is simple:
PLR.me creates the content and then, for a very low monthly fee, members are free to use the content as they see fit. In fact, they are even allowed to rewrite, rename, or rework the content as they wish.

It's a great concept that fits the schedule of the busy webmaster or coach who just doesn't have the time to develop his or her website quickly with the least amount of effort.

Q: Why is using private label rights content a good idea?

A: Because it enables you to cut costs and save time.

I mean, let's think about this...

If you're currently spending a lot of time creating your content, these are precious hours that you could be focusing on building your business and establishing relationships and joint ventures. Time is money and if you're spending half your month just writing content, then your business can't grow. Sorry, but it can't.

On the flip side, if you've been working with a freelance writing team, chances are you're paying far too much for your content. It's not cheap to have good quality content created for you. It takes time to do the keyword research, writing, editing, search engine optimization, and graphics design.

So PLR was created as the best alternative to doing it yourself or outsourcing.
PLR.me content is ready to use and costs pennies on the dollar, so bloggers and website owners can build both a great site and a profitable business.

Q: How can you use PLR content?

A: The uses of PLR content are virtually limitless. It all depends on your creativity, time, and effort. Some things you can do with the PLR content from
PLR.me include:

* Posting the content on your blog or website

* Creating eBooks for sale or as a bonus

* Creating videos, tutorials or podcasts

* Using the content in email newsletters

* Having an instant product line-up without the hard work or effort

* Using the content as a base without having to start from scratch

* And more.

There really isn't a limit as to what you can do with the PLR content. If you can dream it you can do it!

Q: Why should we use PLR content instead of writing it ourselves or outsourcing?

A: It's simple; PLR content is cheaper, faster, and, if it's good stuff like what I offer at
PLR.me, it will exceed your capabilities. Because we've mobilized an incredible team of researchers, writers, editors, designers, and programmers who are working for you. We can save you precious time and money in the process.

Q: With the current state of the economy, why should we be investing in PLR content now?

A: Whether the economy is booming or busting, you need to continue to invest in your business if you want it to grow. Let's be honest, if you want to have every chance to succeed, you can't retreat and hide in a cave for the next few years. You either work harder, work smarter, pay up or give up.

I'm an advocate of working smarter, not harder. And instead of paying outsourcers high prices or giving up on your dream business... there's a better way.

PLR content is what successful business owners use to boost their traffic and profits quickly and easily.

Q: How much does the PLR content from
PLR.me cost?

A: First you should know what you are getting. Each month someone's a member they'll receive more than 80+ pages of content to use on their site; things like articles, personal reflections, inspirational wallpapers, worksheets, checklists, ebooks and so on.

They also receive bonuses such as a website analysis review where I'll personally check out their site and give them a detailed 5+ page PDF that gives them the honest-to-goodness truth about their site and what they need to do to maximize their traffic and profits.

Plus, as a
PLR.me member, you get exclusive access to our monthly Mastermind Calls. This is where we discuss the latest trends and strategies to boost our sites in the search engines, increase conversion rates, and so on. This alone is priceless since one tip can literally make our members thousands.

They get all of this and a bunch of high quality bonuses for just $19 for the first 30 days and then after that it's only $97 a month.

Q: Some people may think that's a little too expensive for a monthly membership. What do you have to say to them?

A: The
PLR.me content is well worth the regular price considering how much it helps boost traffic and revenue. And if you think about it, people will pay $97+ just for a mastermind call - without all the high quality PLR materials.

Q: Thank you for your time Ronnie, any final comments you would like to make to the readers of this blog and members of the JanRon Digital Club?

A: All I can say is, If they're really serious about saving time and making money online, then they owe it to themsleves to check out
PLR.me.


Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Friday, January 16, 2009

Is Your Website a Slug, a Bug or a Spider?

To open the links contained in this post in a new window or tab, right click on the link with your mouse and choose either " Open Link in New Tab" or "Open Link in New Window".

Did you know there are three types of blog and website owners today: slugs, bugs, and spiders?

THE SLUGS

These people build a nice looking website, put it out into cyber space and hope that something will happen...but guess what? Nothing does!

THE BUGS

These website owners build nice sites and NEVER stop working on them. They add every new widget that comes out and waste way too much time trying every new trick they hear about - while failing to serve their site's visitors (or their bank account).

THE SPIDERS

Now the spiders are cautious... they build a nice site and expand it carefully, modeling their actions after someone else who has a proven system that works - and they only do things that are EASY!

So while the bugs run in circles getting nowhere, and the slugs are left in the dust - the spider slowly and methodically spreads his web all over the internet - which results in the search engines, customers and the media getting caught in their web again and again.

Let me introduce you to Ronnie Nijmeh... he's a spider.

In just the past 12 months, he's landed national TV spots, radio interviews, and 5 different magazine write-ups. 23,000 people come to his site each month.

And he accomplished it using Private Label Rights content.

He did all this through working smarter, not harder, like a cautious spider, he's spun a web that’s literally impossible to escape...

Recently Ronnie decided to let others have access to the same "Spider Bait" he uses and launched the Personal Development PLR Content Club

PLR is the secret to Ronnie's online success, so if you have a Personal Development blog, website or newsletter, I think it would be a smart move for you to give his exclusive membership site a test drive right now.

Here’s what you do:

1. Sign up for a trial month of PLR.me.

2. Get instant access to his private vault of expert articles, inspirational desktop wallpapers, positive affirmations, and special reports.

3. Use the content immediately to explode your traffic and profits.

And by the way, to sweeten the deal, each month Ronnie does a Mastermind Call for members-only where he reveals his deepest secrets about his success...and he shows you step-by-step how you can do it too. Plus, get answers to your most burning business or technical questions.


Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Monday, July 7, 2008

How to Establish Your Niche in the Blogging Community

To open the links contained in this post in a new window or tab, right click on the link with your mouse and choose either " Open Link in New Tab" or "Open Link in New Window".

Because there are so many blogs on the internet it can be tough to distinguish yours from all of the others. So whether you are starting a new blog aimed at a particular target market, or looking to make your existing blog more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.

If you can fill a unique need in a way that nobody else does, you'll be able to build a lasting readership among blog surfers. Once you've discovered a niche, you'll still have a lot to do, but finding your place in the blogosphere is the place to begin.


Every successful blog starts with a great idea. But to make your blog stand out from the pack, you will need to offer something that no one else is currently offering, or you can do the same thing that an already popular blogger does - but in a more impressive way.

One way to discover an ideal model for your blog is to look at blogs that have already successfully captured an audience in your niche to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition.

Many people agree that the blogs that do the best in today's market are those that have the most personality. The fiercely individual surfers who are blog readers are a demographic that responds strongly to personality, so consider how you can give your blog a unique and attractive feel by lending your own voice and sensibility to your blog's design and content.


Once you have an idea for your blog, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to readers. In the long run, a great idea just isn't enough to propel your blog to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a reader, your frequently updated content will keep them coming back, but it is vital to get that first glance or your blog won't have a chance to shine.

Through my participation on Twitter, I've had the pleasure of becoming acquainted with Deborah and John Paul Micek, the authors of the most informative and helpful book I've read thus far on using a blog to build your business, including how to get traffic to your blog. In fact, I was so impressed with "Secrets of Online Persuasion" that I ordered a copy for my partner Jan Tallent. I highly suggest you grab it for yourself. And no, that is NOT an affiliate link.

If you have any comments or would like to add your own tips to those listed above, click the comment link below.


To Your Blogging Success,
Sharon Bray-McPherson

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Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Wednesday, July 2, 2008

Public Domain Works - Product Creation Made Easy

To open the links contained in this post in a new window or tab, right click on the link with your mouse and choose either " Open Link in New Tab" or "Open Link in New Window".

So, you want to create your own information product, ie; ebook, report, audio or video, but you're stumped for ideas and have no idea how to start?

What if I told you that you can
have free and unlimited use to over 85 million books, millions of pages of government reports, millions of photographs, movies, audio recordings and more?

Better yet, what if you could use these resources legally and without paying royalties to the creators of the work?

Public Domain Works - Product Creation Made Easy

There are many people who find writing articles or creating information products to be a nerve-wracking and daunting task. One of the reasons for this dread of writing is because finding and researching information for a particular topic can be a tedious endeavor for even the most proficient writer.

And once you've found and created notes on your research results you then need to compile the information into a format that is without grammatical or typographical errors plus be easy to understand for the intended reader. This task alone has left many would-be writers staring at a blank text editor for hours on end - until they finally just give up.


But it doesn't need to be that way, because there is an alternative that allows you to use somebody else's articles, reports, books, audios or videos - without paying for it OR being accused of plagiarism or stealing.

Its called public domain content, or what's more commonly know as, "public domain works".

These are products that have been declared to be in the public domain, either by the creator of the works themselves or because the copyright on the content has expired. As soon as something becomes public domain it means it can be copied and used by anybody - for whatever purpose they want.

With public domain content - all the product creation has already been done - its just a matter of finding the content with the topic or subject matter you are looking for. Once you do, you simply edit whatever medium the content may be in to fit your own style and to make it suitable for your needs. You then create a way to get the product in front of the public with either an online sales page - or you can do what many of today's "millionaire publishing moguls" do - sell the products offline using direct marketing methods. [article continued below video]


Up until recently public domain works had been a virtually untapped and unlimited resource that many people have failed to recognize the true value of. However, with the surge of "budding online entrepreneurs" seeking ways to create their own information products, an entire industry is now developing to meet the worldwide demand of those searching for public domain works.

While it is possible to find public domain works by searching for them in search engines and directories - you need to be extremely careful in doing so - because there are unfortunately those who will sell you what they claim to be public domain content when in fact it is not. This unscrupulous and illegal practice has resulted in several unsuspecting "newbie" entrepreneurs being sued for copyright infringement. Of course by the time this happens the person who sold the plagiarized content in the first place has closed up shop and moved elsewhere along the information highway.

That's why it is vitally important that you have the right tools, the right mentoring and the RIGHT "map" to guarantee your success in finding and using Public Domain works.

To Your Success,
Sharon Bray-McPherson


P.S. If you have any questions about how to use Public Domain works, click the comment link below and ask them there. I'll see if I can get my new friend from Twitter,
That Public Domain Diva, to stop by and answer them for you.

Want to learn more about the distinguished looking gentleman in the video? Visit
Pat O'Bryan's website, "Your Portable Empire"


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Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Thursday, May 15, 2008

Tips To Boost The Selling Power Of Resale Rights Products

4 Tips To Boost The Selling Power Of Your Resale Rights Products

Regardless of what you may have read, selling products with resale rights is a very lucrative business online. However, not everyone achieves success because of the various nuances involved with such a business.

To assure maximum profitability in the resale rights niche, learning how to present your products correctly is of much importance. To accomplish this involves some knowledge on the different factors that make or break resale rights marketing.


So, let's take a look at these factors, the difficulty they present and what solutions you can use to come up with a resale rights product that your prospective customers will find hard to resist.


1. Exclusiveness. People will be more inclined to buy your products if their sale is limited to a certain number of people. There are many reasons for this. Primarily is the fact that resale rights are so appealing because they provide the buyer the opportunity to create an additional income stream, or in some instances, their only source of income.


But if the product is sold to an unlimited number of people, the market becomes saturated, leaving little room to make a profit. The same is true for products that are sold to a limited number of people, but the number is in the hundreds, if not thousands. The best approach is to sell your products to a maximum of 100 people, though a lower number will always prove better for you and your buyers.

2. Price. Though you are justified to sell a resale rights package for a price higher than the value of the products, if you ask an outrageous amount you'll have difficulty making sales. As a rule, the best way to set the price of your package is to multiply the value of the highest priced product by three. But remember, the lower the price, the more tempting your offer will be.


On the other hand, you don't want to set the price so low that the buyer will perceive the products as being of no value. Far too often sellers will ask a ridiculously low price for brand new, hot-off-the-press products, some with an original asking price of $197. This accomplishes nothing more than to make a few quick bucks for the seller. The buyer however, is then faced with trying to sell a product at it's original value, while others are charging as little as $1 to $5 - or giving away the same product for free.

3. Restrictions. Many resale rights products come with restrictions. But too many restrictions may turn away some who would otherwise be interested in purchasing your product. It is best to place only the restrictions that will preserve the value of the product for the benefit of your buyers.


4. Market life. Trying to sell a product that is at or nearing the end of its market life can be difficult. People will find little value in it since they'll have the impression that they'll have a hard time selling it as well. To overcome their concern, suggest a unique selling proposition they could use. For example, recommend the inclusion of valuable bonuses to increase the appeal of the product. Or you can recommend the inclusion of additional, related products to come up with a turnkey package that will likewise increase the offer's attractiveness.

There really is no set time limit to when a product has reached the end of its shelf life, although the standard thinking is 2 to 3 years.
Here are a few things to consider when determining if a product is no longer sellable...

* Is the content still applicable? For instance, with the fast-paced internet marketing industry, an ebook or software product that was released just 6 months ago may already be obsolete. However, there are some marketing classics, particularly those created from public domain works, that are as timely today as they were when they were written.

* Is the market over-saturated with the product? We've all seen products that are being sold by every Tom, Dick and Harriet. It is best to stay away from such products, because no matter how low you set the price of the product, someone else will always be selling it cheaper.


One caveat to this is if you cater to the "newbie" market. There's no reason that an ebook that was published in 1998 cannot be sold to new internet marketers, provided of course that the product has value and contains information that is still relevant.


You never know, what us veteran marketers think of as "old and rehashed", may be just what a "newbie" is looking for.

(iamsbm)
Sharon Bray-McPherson

-------------------------------------
Sharon Bray-McPherson is co-owner of the

JanRon Publishing Digital Club, where
you can get unlimited access to the newest
and best selling private label and master
resale rights ebooks, software, videos
and more... for only $10 a month!
www.janronpublishing.com

You are welcome to reprint this article for your own use as long as it remains unchanged and the resource box is included. Use your
JanRon affiliate link in the resource box and earn 60% MONTHLY commission when someone joins our club.

Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Saturday, April 26, 2008

5 Tips To Remember When Choosing PLR Content

One of the most popular questions circulating the internet marketing industry today is, how can private label rights content help build traffic? And if you know the answer to this question as well as the benefits, you may find out that your site is more successful than you ever thought possible. Indeed, learning about private label rights is not just necessary for the Internet marketer who wishes to earn more income from products other than their own, but for the whole market as well.

Content is what you need to build your web presence, but as you may already know, good content created by others can get expensive. One 50 page ebook written by a ghostwriter would cost you $500-$1500, while you can buy very good PLR ebooks for $50-$150, which means that PLR ebooks are 10 times cheaper then ghostwritten ebooks.

However, when you buy ebooks, or articles with private label rights you can use those products or parts from them to build your presence. And the best part about products with private label rights is that, in most cases, you can put your name as the author of the work, without having to pay royalties to the original author. This helps establish you as an expert in your niche, thus increasing the trust factor between you and prospective customers.

However; in addition to hurting your rankings in the search engines if not used properly, using private label rights articles "as-is" can hurt your credibility in the Internet marketing world. Imagine the confusion or distrust that could arise from a client seeing your name on an article they read elsewhere, supposedly written by someone else. What you have to do is choose the right product that you can improve on and market it properly to bring in the profits. To do this you will have to modify the original PLR content to make it uniquely your own.

One thing that a lot of people seem to overlook is that there is more to private label rights than just ebooks and articles, such as software, audios, videos, graphics, etc. But with so many PLR products available, how do you choose what's right for you?

These 5 tips should act as your guideline when buying private label rights products or joining a PLR membership site...

1) Demand. Is the product in demand and are people willing to pay for it? This is critical - because if there isn't a market for the product, you will make very few, if any, sales.

2) Knowledge or interest. This is just a suggestion and not really necessary to be successful with plr products, but if you plan to buy private label rights information products to modify them (i.e., change the title, contents, etc.) - it helps if you are knowledgeable about the subject matter that the information product covers - or at least have some interest in it.

3) Price. It's a good idea to come up with a budget before you start shopping for private label rights products. By the way, if you look hard enough you can find some very competitively priced plr products and membership sites out there, like the JanRon Digital Club.

4) Quality. This can be a little difficult because you typically do not see the content of the product until after you have purchased it. If the product comes with some type of guarantee that's a plus. That way, if you are unhappy with the quality you are protected by the terms of the guarantee.

5) Restrictions. This is important. Does the product come with any restrictions? For example, is there anything you cannot do with the product - i.e., change the title, content, etc. If the sales page does not indicate either way, you should email the seller of the product or owner of the membership site.

In summary, the growth of Private Label Rights and niche market products has encouraged a boom in marketing to a huge range of niche interests. A reseller with a bit of marketing savvy can profit greatly from venturing into the private label rights industry.

[iamsbm]

Sharon Bray-McPherson
-------------------------------------
Sharon Bray-McPherson is co-owner of the

JanRon Publishing Digital Club, where
you can get unlimited access to the newest
and best selling private label and master
resale rights ebooks, software, videos
and more... for only $10 a month!
www.janronpublishing.com

You are welcome to reprint this article for your own use as long as it remains unchanged and the resource box is included. Use your
JanRon affiliate link in the resource box and earn 60% MONTHLY commission when someone joins our club.


Click to Download Free
PLR Rights Included.



Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Monday, April 21, 2008

11 Free Ways To Increase Website Traffic

"How can I increase traffic to my website?"

Next to "how do I best serve my customers", this should be the most important task for every online business owner.

Of course, as you already know, more traffic generally equals more money. Now, before you start screaming out-loud, "I already know that, but HOW do I drive more traffic to my site?", let me assure you that it is actually relatively easy to increase your website's traffic using a few simple and free methods.

To help, I've compiled a list of 11 methods that you can use to drastically increase traffic to your site. In addition, there are two resources listed with each tip that will help you get started implementing these suggestions. (links open in new windows)

1. Social Bookmarking: Social bookmarking is a method for internet users to store, organize, search, and manage bookmarks of websites they find interesting or helpful. The good news is, these users can then share their bookmarks with others, organized by tags(keywords). The more people that bookmark your site, the higher it gets ranked by the bookmarking service and the search engines, which in turn leads to more traffic. Two of the more well-known social bookmarking sites and those that I use almost exclusively, are del.icio.us and Digg

2. Start a Blog: Unless you're brand new to the internet you have probably heard about the power of blogs. Internet users today are becoming more comfortable surfing and reading blogs instead of relying on formal sources and media for the information they're looking for. And if you haven't started one yet you should create a plan right now to take advantage of this traffic pulling tool. There are many sites on the web where you can create a blog at no cost. The two most popular are Blogger and Wordpress.

3. Directory Listings: When the internet first gained popularity, Yahoo became famous for having a well-organized directory. Although they now charge money for inclusion into their directory, it is still possible to find plenty of other highly visited directories. By having a listing on these sites, you can generate a steady amount of highly targeted traffic. The following are two of the more popular directories that offer free listings: Web World Directory and dmoz.org.

4. Win a web award: A number of places give out awards to webmasters that go the extra mile when designing their site. In addition to prestige, winning an award can generate interest and traffic from the giving site. If you have a unique looking site, then you can be assured that a web award will bring a good deal of traffic. The two sites listed here are directories of websites that give out awards: Award Sites and United Website Award Givers.

5. Use of Datafeeds: There's no getting around it,to keep visitors AND the search engines coming back to your site on a regular basis you need constantly updated content on the site. But creating that content can be taxing, on both your body and your time. That's why the use of datafeeds that automatically update your website with fresh content are a great resource to use. To see examples of two websites with content that is updated regularly and automatically, visit: JanRon Media How-To Videos and JRM Software. Two resources that enable you to add datafeeds to your site quickly and easily are, Niche-Content-Stores and Golden Can.

6. Viral Marketing: There was a time when you heard the phrase "viral marketing" that you automatically thought of a report or ebook that contained helpful free information that people could share with their friends and collegues. Of course you included your marketing message in the report, which would help you receive traffic from those that you wouldn't be able to reach on your own.

And then along came YouTube. Since it launched onto the internet scene a few years ago, viral marketing has taken on a whole new meaning. It is now possible to post a video on YouTube and have hundreds of people visiting your website within minutes. There's been dozens of other sites that have sprung up within the past year that enable you to post videos with your marketing message included. The 2 that I recommend are FreeIQ and Imeem.

7. Press Releases: Writing a press release is an incredible way to boost your web traffic. By describing the unique aspect of your business, product, or service, you allow reporters and publishers to give you free publicity that can bring in tons of traffic. If you choose a company whose releases are picked up by search engines like Google or Yahoo news, the amount of traffic you can recieve can be almost mind-boggling. And if they archive your press release on their website you can conceivably still be getting traffic to your site months or even years later. Two of the PR sites whose releases are most likely to be picked up by the search engines are PRWeb and PR.com.

8. Webrings: Many webmasters join up with similar websites and create what is called a webring. By combining forces with other complimentary sites, you'll receive traffic from people who are already interested in your product or service. Each participating site is given a code that they place at the bottom of their webpage. Visitors navigate through the sites by following the buttons that are in the webring code. To learn more about webrings check out these sites, WebRing and RingSurf.

9. Article or Bum Marketing: While it can be time consuming if you are not accustomed to doing it, well written content articles released for free distribution through article directories have the potential of gaining you credibility within your target market, as well as huge amounts of traffic through the use of your "resource box", which includes your name and a link to your site. As with press releases, if the articles are archived on the directory's website this traffic method can still be producing website visitors years down the road. Two of the most well-known and popular article directories are EzineArticles and GoArticles.com.

10. Social Networking: Contrary to popular thinking,social networking sites have been online long before MySpace became a commonly known buzzword. These networks can be an excellent way to meet up with people who have the same business interests and hobbies as you do. By allowing you to add your business links to your networking webpage, you increase the chance of receiving targeted visitors to your site as they come through your circle of friends. Check out the following two networks which are targeted more to the online business owner: Joe Popular and Ryze.

11. Posting on Forums: After losing some of the popularity that they had in the 90's, forums are again regaining the recognition that they deserve and you're most likely losing thousands of dollars if you ignore them. While I highly recommend this form of advertising, you should be aware of the proper etiquette before attempting to implement it. When joining any forum always familarize yourself with the rules that are posted by the forum's owner or moderator. Two forums that I recommend are, Mark Hendrick's Inner Circle Marketing Forum and Conquer Your Niche Marketing Forum.

By following these steps, you should see a dramatic increase in your web traffic. The key is to spend some time each day using one of these steps and it is very likely that you will be rewarded with more website visitors and greater revenue rather quickly.

[iamsbm]
Sharon Bray-McPherson

Bonus

Keyword PDQ: Keyword PDQ gives entrepreneurs a desktop resource tool to explore keywords for their search engine optimization campaigns, keyword supply and demand research and keyword specific marketing strategies. The software is powerful, yet simple to use. Simply click 3 buttons, enter the keyword or phrase you're researching and the software does the rest for you. Click here to Download



Jan Tallent & Sharon Bray-McPherson

JanRon Publishing Digital Products


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Tuesday, April 8, 2008

An Open Plea to Digital Resellers - Stop The Insanity

Well it happened again - and to say that I'm 'upset' would be a gigantic understatement, because I am pissed-off, BIG TIME!

So what is it that has me seeing red and snorting like a bull about to charge?

Yesterday I found a great new product with master resale rights that I wanted to add to my SBM Distributors website. So I shelled out the $67 that the product cost, with plans to add it to the site today.

Well guess what? I just received an email from someone who is selling that brand new product - that I spent a half a tank of gas money on - for 3 FLIPPIN' DOLLARS!

After I stopped pounding my head against my desk and uttering a few choice words that are not fit for a lady to hear, much less say, I remembered a small article that I had written last year when the same thing happened to me.

I feel the need to offer it here.

The Cheapening of Resale Rights Products

I usually reserve my "soapbox rants" for my husband's ears only - and he still loves me in spite of it.

But something is happening in the area of resale rights products that has me so disturbed that I feel something has to be said about it in public.

Two weeks ago I paid a good amount of money to purchase the master resale rights to a BRAND NEW product that had just been released. But since I was in the process of putting together a new resale rights package, I put the release of the new product on hold.

Wrong thing to do. Just a few minutes ago I saw that same product being offered for FREE in a jv giveaway!

Now I've got nothing against giveaways, I even participate in a few myself, but good grief people, at least let a brand new product stay on the seller's market for longer than 2 hours before you devalue it by offering a $97.00 product at $9.99 or even worse, GIVING IT AWAY!

There's nothing wrong with trying to sell a product a little cheaper than somebody else - but offering a NEW product for pennies on the dollar is, in my opinion, asinine - and in the long run cheapens the entire resale rights industry.

So my plea today is this - let's unite to bring a respectable "shelf life" back to resale rights products - before we kill the goose that laid the golden egg!

[iamsbm]
Sharon Bray-McPherson

NOTE: I think a lot of the blame for this practice began when eBay started permitting digital products to be listed for auctions or sale. And although I realize the recent ban on the sale of digital products hurt a lot resellers, perhaps it might help to bring some value back to digitals.

As one recent commenter stated, "The way I see it is that a LOT of folks will be looking elsewhere for digital products now that they can't get them on ebay. Good opportunity!".

As I mentioned in my article, a little healthy competition never hurts anybody - but this stupid bottom of the barrel price undercutting that we're now seeing puts profit into only one pocket - the original creator of the products.

Whether you agree or disagree with my rant your comments are welcomed and will be appreciated. And if you do agree, help spread the word by letting others know about this post.


Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

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Sunday, April 6, 2008

Choosing the Right Niche Can Be The Key to a Profitable Blog

Blogs may have originated as a means of keeping online journals and building a sense of community, however; the use of this blogging model doesn't produce much benefit for the online entrepreneur.

Unless your kids are much cuter than every other bloggers' or, you are an amazingly interesting person with some tremendous writing talents, your personal blog will get lost in the chorus of voices that crowd the world of blogs. So if your plan is to make your blog produce an income, you'll need to select the proper topic to focus your blogging efforts upon.

Finding a profitable topic on which to blog is at the very root of blogging success, so the idea is to choose a niche in which you can compete with the other millions of bloggers, but be able to do so with the least amount of resistance. Your goal is to find a niche that is underserved - yet has a high level of interest. This will enable you to attract large amounts of visitors more easily, which, of course, translates into higher profit levels.

There are a few factors to consider when choosing a niche for a "money blog." First, you need to find an area in which you have a personal interest, especially if you plan on writing your own content. The reason your first choice should be a subject that you're interested in is because a successful blog requires regular updates. If you have no real interest in the topic you're blogging about, regularly producing quality information will begin to feel like a 'chore'. However; if you choose to use a service such as Niche-Content-Packages to provide content for your blog posts this is a less important factor.

Secondly, you should search for a niche in which the public's interest is at least relatively high. You may be able to get top rankings in the search engines for the topic of "17th century wooden paperweights," but most likely there are few, if any, people with an interest in that subject. Therefore that number one ranking in Google will not produce the kind of traffic stream your blog will need to turn a profit.

It may be more difficult to enter a more competitive marketplace, but the potential rewards are far greater if you can break into a niche with healthy competition. The key to this element of choosing your topic is not just blogging about a hot niche, its finding a target market from which a large number of visitors can be received.


Last, but certainly not least, you want to find a market that is underserved. Basically you are looking for a strong disparity between the number of people interested in a particular topic and the amount of available information on the topic. If you can find a niche in which many people are interested - but in which readily available information is lacking - you will be sitting upon a potential blogging gold mine.

That's not to say you can't produce a profitable blog by competing in a crowded market, but doing so requires a lot more work. Finding an underserved market and filling the gap in that market is a much easier way to
Blog Your Way To Wealth.

Choosing a topic for your moneymaking blog can be a challenging process. However; your choice of a topic not only establishes the nature of your blog, it also (in large measure) determines its potential for success.


[iamsbm]
Sharon Bray-McPherson

secrets to building a niche empire


Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

You can include a link to your website in your comment and it WILL be followed.

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Monday, March 24, 2008

Rewrite your PLR Articles or Pay the Duplicate Content Penalty

You've acquired some PLR content. So how do you use it to your advantage while avoiding the dreaded duplicate content penalty, which not only can lower your site's rankings in the search engines, but can get it removed completely?

By taking a few simple steps to make it uniquely your own.


Search engines are trying to feed surfers relevant results. To do that, along with other things, they have to scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. They got wise to that trick a long time ago.


Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty.
Rewriting PLR content is the best way to deal with that problem. It takes a little more work, but it's an almost sure way to keep from getting hit with a penalty.

It's difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. Out of a 500 word article, that's only 50 words - less than one paragraph's worth over all. Pretty easy to accomplish.


Tailoring content has another advantage. You can give your site a unique 'flavor' by modifying the PLR article to something that sounds more like how you would write.


When you do that with a number of articles, you are guaranteed to differentiate your site from your competitor. That keeps vistors and customers loyal, because then you are the only one in the world with exactly that content.


You could avoid the duplicate content issue entirely by writing every article from scratch. But that's time consuming and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you're not doing those other things.


It's a lot easier to re-write something than it is to start from just an idea and a blank page staring back at you. Changing a phrase here or an example there is easy and the writing that's already on the page stimulates you to think of alternatives.


Quality counts too. You may not have the ability or interest to write great content that attracts visitors and backlinks. Or even if you can, it takes time to do it well. And if you don't take the time, you'll end up with content that isn't polished. That turns people off and is definitely not a good business strategy.


It's much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. That's why if you're using content provided by a vendor you should get the content from someplace that puts an emphasis on quality. After all, you can polish good chrome to a shine in a few minutes. If it's rusty, you'll be rubbing it for hours!


PLR content vendors vary a lot and the good thing is that there are several of them that only offer content in exclusive markets. This allows you to reach into the deeper "long-tail" niches, which by the way, is where the real money lies.


The top 2 private label content providers that I use and recommend if your market is in non-marketing niches are:


Niche-Content-Packages and AudioGoRound.



Without a doubt, Niche-Content-Packages is one the most professional and unique private label article providers I have found. Not only do they provide articles and graphics in niches such as, health, pets, food & drink, sports & recreation, home & garden, travel and more, their content goes deeper into the niches, with packages available for "long-tail" markets in each niche.


If you're looking for complete turnkey business packages, then you can't go wrong with AudioGoRound. Each package includes 25 articles, a PDF ebook with accompanying MP3 audio and ready-made websites including professionally created graphics. And with 4 new packages offered to you every month you'll never run out of new products to sell. You can see one of the businesses that we have online here.


But even if you have good plr content, if the thought of re-writing it still makes you break out in a cold sweat or you just don't have the time, don't panic.


The great thing about doing business online is that if there's a need, there's probably already been a piece of software created to fill it. One such piece of software is Secret Article Converter by my friend, Jeff Dedrick. If you can click a few buttons, you can use SAC to create unique keyword dense content from your private label articles in just 2 minutes.



To see the resource mentioned in the video go to: Article Post Robot

(iamsbm)
Sharon Bray-McPherson
Yahoo ID: sbray12bray


Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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Free Video Shows How to Rewrite Private Label Rights Articles

Whether you love it or hate it, there is little doubt that private label rights, or plr as it is also known, articles and ebooks have made life easier for the information products markter.

But, there is a right and wrong way to use plr content. The biggest mistake that most people make with private label articles, is not changing the content before using it as their own.

The following article, written by Jeremy Gislason, of Membership Millionaire and video, presented by Tiffany Washko from
Natural Mom PLR, will show you how easy it can be to edit and rewrite private label rights articles.

"How PLR Products Can Boost Your Internet Income"

Popularizing a web site to improve your online business can be easily achieved by learning how to use private label rights in acquiring high-quality content or information. Private label rights (PLR) content generally are articles, manuals, software, and e-books that are free for subscribers to use as they wish. Having private label rights gives you ownership and the right to PLR products, as well as the right to make changes on these products, as you may wish. This is especially useful when you have an idea on what your clients or visitors most need to know, as you can just tweak these PLR content articles to be more relevant to your web site and your clients.

Using PLR Content for Your Business


You can make some revenue by driving traffic to your web site through paid advertising, such as Pay Per Click (PPC), or through organic traffic that comes to your web sites through search engines. You can also use PLR articles to boost your affiliate commissions by making a lot of sales just by boosting traffic to your websites. You can also build your reputation as an expert in your niche, by distributing as many high quality and useful articles.

All you need to do is to use PLR articles on a wide range of niches, and edit the PLR articles before you post them. You can also use them to create viral reports by compiling PLR articles into short reports, and giving them away for free. If your products are high quality, your viral reports will be distributed all over the Internet. You can also create back-end products with the use of PLR articles, and then sell them with other complementary products.

To make PLR articles unique, you should learn how to customize them. If you are using keyword optimized articles, change the title without changing the keyword in the title. So if your article is based on the keyword "Losing weight", your title might be "Losing Weight the right way" and so on.

You should also modify the opening paragraph of the article, but just make sure that your keyword appears at least once or twice. Find out ways on how to modify a sentence but still mean the same thing. You can use synonyms to alter tones of different words, or even add to the introduction, if not change it completely. You can also adopt a different approach while dealing with a topic. Just make sure that the opening paragraph is altered.

Increasing profit from your online business can be done easily by using PLR content and products. You can use PLR content and products to increase your web site's search engine optimization (SEO), or your ranking on search engines, which plays an important role in boosting traffic to your web sites. You can make your web site available in search engines by posting unique articles, which is made easy by PLR because you can just rewrite your PLR articles to make them unique and exclusive. It is highly suggested that the revisions are at least 30% of the original content. How to Alter Your PLR Articles

Having useful, unique, and fresh content on your web site, and being able to submit articles to public article directories, will drive massive traffic to your web site. However, submitting duplicate content is not allowed by most directories, which is why you need to send unique articles. It is recommended that you completely alter the articles that you have obtained from private label rights content resources, so that they are no longer recognizable as the original articles. Many article directories require you to be the sole author of an article, so check their submission guidelines before submitting. They will know if a PLR article has been re-written; and in some cases, they can get the author banned.

The same techniques can be applied when working through the body of the article. You can also alter or delete words and sentences in the paragraphs. You can present the facts in a different order, or expand them by adding new points. Rewrite in your own words and be creative.

You can actually create a whole new article if you take two or more Private Label Rights Content articles of the same theme and blending them into one longer, better informative article. You may need to supply additional information if the article lacks them. Keep in mind that your intention is to make the readers love your articles and make them crave for more stuff from you.

However you may choose to go about altering PLR content articles, make sure that you insist on producing top quality articles on niches that have high levels of demand, so you can ensure that your site will yield revenues. Profitable niches, naturally, will always have competition, so make sure that you stand out from the others.

How to Effectively Market Your PLR Content Articles

One of the most cost-effective ways of marketing products or services in the Internet is through the "Pay-per-click" advertisement campaign, which can attract the right consumers at the shortest possible time. This is an easy to understand advertising strategy, wherein you pay to be always visible in the net for specific keywords of your choice.

You select keywords and/or key phrases about your web site, and the highest bidder ranks the best. You only pay after the visitors click your link, hence the name "Pay-per-click". This also allows you to improve the campaign strategy by effectively responding to the activities of both customers and competitors. This will be easy, considering that you can manage the "Pay-per-click" advertising 24 hours a day and 7 days a week through the Internet.

Another affordable way to generate traffic for your web site is through search engines. You can use this effectively if you can rank high on the search engines, which is only possible if you can offer fresh and unique content on your web site. Ranking high in search engines is important because when people type in specific keywords that relate to your web site, your site comes up listed high on these search engines, offering you a better chance to get more people to visit.

Private Label Rights Content is a welcome alternative for those who are not yet generating a high income through AdSense or affiliate sales, especially if acquiring articles from freelance writers at sites like Elance or Rentacoder are rather an expensive proposition. In any case, you can use private label rights products to increase profits for your online business.

---------------
Jeremy Gislason is a leading expert on membership sites, marketing and online business. Do you want to market and sell all of your products faster? Free how to business and marketing courses at: http://www.MembershipMillionaire.com



Video Courtesy of Natural Mom PLR Content

By the way, to get a free copy of the software that's mentioned in the video go to: DupeFreePro



Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products


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Saturday, March 22, 2008

The hidden danger of using URL redirection & cloaking services

There probably isn't an affiliate in the industry that this hasn't happened to - at least once.

You spend a couple of hours constructing an informative and helpful email or article, include your affiliate link for a related product or resource and shoot it out the public. Then, for whatever reasoning their convoluted thinking can come up, some joker will remove your affiliate information from the link and go directly to the website to make their purchase.

Even more troubling, is the "fellow marketer" who replaces YOUR affiliate ID with THEIRS so they can make a commission on their own purchase. And when they do - you've just been robbed by one of your own my friend.

Humph, whatever happened to "honor among thieves"?

But, there are a couple of methods you can use to keep this from happening.

I recommend that JanRon Digital Club affiliates use the FREE services of ShrinkMyLink.

It's quick and easy to take an ugly and recognizable affiliate link that looks like this, http://www.niche-content-packages.com/index.php?PARTNER=sbm and get a new shortened and cloaked link in just minutes.

Just go to ShrinkMyLink and in the box enter your affiliate link. Click the box that says, "Cloak" and hit the Shrink! button.



You will then be given two link options you can use.



Now when you use your new link and someone clicks on it, your affiliate link will be cloaked, which means it will NOT show up in their browser.



For even greater protection against commission thieves, I recommend you consider setting up a redirect link on your own domain. So, say you want to create a redirect link for Niche Content Packages. You just set up a new page on your domain called /niche-content-packages.html or something similar. In that page place the following code:


Now whenever you use the url, http://www.yourdomain.com/niche-content-packages.html - it will redirect to Niche-Content-Packages and your affiliate url is hidden.

Most people, myself included, set up a special sub-directory or folder on their domains to use specifically for redirects.

Example:

http://www.janronpublishing.com/goto/nichecontent.html

But - there is a possible danger in using an online service to shorten or cloak your links and it is the most important reason why I strongly suggest you set up a redirect link on your own domain.

While sites like TinyUrl.com and ShrinkMyLink have been around for years and I don't anticipate them shutting down operations any time soon, it has recently happened to other services like, lnk.to and jtty.com.

Unfortunately, all those people that had used these site's redirect or shortened links in ebooks, articles, newsletter archives and on their websites, suddenly found themselves with links that no longer worked.

If they had taken the extra step to set up a redirect link on their own domain and included that link in their ebooks, articles, etc., they could have simply changed the cloaked or shortened url in their own domain's redirect code and still have working links.

I'm not saying that the methods I'm recommending are 100% foolproof, because a determined and experienced commission thief will know how to get around them, but they will help cut down on the amount of commissions stolen from you.


(iamsbm)

Sharon Bray-McPherson
Yahoo ID: sbray12bray


Jan Tallent & Sharon Bray-McPherson
JanRon Publishing Digital Products

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