Janron Publishing Digital Products: Rewrite your PLR Articles or Pay the Duplicate Content Penalty

You've acquired some PLR content. So how do you use it to your advantage while avoiding the dreaded duplicate content penalty, which not only can lower your site's rankings in the search engines, but can get it removed completely?

By taking a few simple steps to make it uniquely your own.

Search engines are trying to feed surfers relevant results. To do that, along with other things, they have to scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. They got wise to that trick a long time ago.

Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty. Rewriting PLR content is the best way to deal with that problem. It takes a little more work, but it's an almost sure way to keep from getting hit with a penalty.

It's difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. Out of a 500 word article, that's only 50 words - less than one paragraph's worth over all. Pretty easy to accomplish.

Tailoring content has another advantage. You can give your site a unique 'flavor' by modifying the PLR article to something that sounds more like how you would write.

When you do that with a number of articles, you are guaranteed to differentiate your site from your competitor. That keeps vistors and customers loyal, because then you are the only one in the world with exactly that content.

You could avoid the duplicate content issue entirely by writing every article from scratch. But that's time consuming and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you're not doing those other things.

It's a lot easier to re-write something than it is to start from just an idea and a blank page staring back at you. Changing a phrase here or an example there is easy and the writing that's already on the page stimulates you to think of alternatives.

Quality counts too. You may not have the ability or interest to write great content that attracts visitors and backlinks. Or even if you can, it takes time to do it well. And if you don't take the time, you'll end up with content that isn't polished. That turns people off and is definitely not a good business strategy.

It's much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. That's why if you're using content provided by a vendor you should get the content from someplace that puts an emphasis on quality. After all, you can polish good chrome to a shine in a few minutes. If it's rusty, you'll be rubbing it for hours!

PLR content vendors vary a lot and the good thing is that there are several of them that only offer content in exclusive markets. This allows you to reach into the deeper "long-tail" niches, which by the way, is where the real money lies.

The top 2 private label content providers that I use and recommend if your market is in non-marketing niches are:

Niche-Content-Packages and AudioGoRound.

Without a doubt, Niche-Content-Packages is one the most professional and unique private label article providers I have found. Not only do they provide articles and graphics in niches such as, health, pets, food & drink, sports & recreation, home & garden, travel and more, their content goes deeper into the niches, with packages available for "long-tail" markets in each niche.

If you're looking for complete turnkey business packages, then you can't go wrong with AudioGoRound. Each package includes 25 articles, a PDF ebook with accompanying MP3 audio and ready-made websites including professionally created graphics. And with 4 new packages offered to you every month you'll never run out of new products to sell. You can see one of the businesses that we have online here.

But even if you have good plr content, if the thought of re-writing it still makes you break out in a cold sweat or you just don't have the time, don't panic.

The great thing about doing business online is that if there's a need, there's probably already been a piece of software created to fill it. One such piece of software is Secret Article Converter by my friend, Jeff Dedrick. If you can click a few buttons, you can use SAC to create unique keyword dense content from your private label articles in just 2 minutes.

To see the resource mentioned in the video go to: Article Post Robot

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Sharon Bray-McPherson
Yahoo ID: sbray12bray